Asoka.app was inspired by a simple idea: no founder should have to figure it all out alone.

Back in 2016, Shadab had just begun his entrepreneurial journey. He crossed paths with Sanjeev, and together with a handful of fellow founders, they started gathering regularly. No pitches. No fluff. Just real conversations about the messy, un-Googleable parts of building a business — tough calls, lonely pivots, big wins, and bigger doubts.

That small, honest circle became a lifeline. And eventually, a blueprint. They realized what they had was rare — and needed. So they built Asoka.app to bring it to others: a tight-knit, trusted space where ambitious founders could grow together, learn from each other, and share the journey.

Mission & Values

At Asoka.app, our mission is to create an exceptional, deeply connected space for ambitious founders scaling fast. What keeps us grounded is a shared code of conduct built around four key principles — trust, transparency, mutual respect, confidentiality and full-hearted participation. These aren’t just guidelines — they’re non-negotiables. That’s why every new member commits to our values pledge before becoming part of the community.