TThe Smart Founder’s Guide to Building a Strategic Investor Network
Today’s most strategic founders aren’t limiting their cap table to just VCs — they’re bringing in customers, collaborators, influencers, and even future partners as investors. Why? Because capital is only part of the equation. What really moves the needle is a wide, engaged network that’s invested in your success.
What used to be called a “party round” — often dismissed as chaotic or disorganized — is now a powerful growth lever. Thanks to platforms like AngelList, Carta, and Asoka.App, it’s easier than ever to manage large, diverse investor groups and turn them into an advantage.
Want to make your party round work for you? Here’s how to run it like a pro:
1. Secure a lead investor.
Bring in a VC or seasoned angel to anchor the round and help set terms. Their involvement provides validation and structure for the rest of your raise.
2. Decide on your ideal mix.
Outline how much you want from the lead, how much room you’re leaving for follow-ons from existing investors, and how much is open to new strategic participants.
3. Create your dream list.
Identify people with potential to contribute beyond capital — through intros, expertise, credibility, or distribution. Think big. Many people are eager to invest but are waiting to be invited.
4. Start outreach.
Line up brief conversations with everyone on your wish list. For those you don’t know directly, draft warm intro messages and ask mutuals to connect you. (Asoka.App can help you organize and personalize this.)
5. Allocate like a game of Tetris.
As commitments roll in, assign allocations thoughtfully. Keep everyone informed on their spot, closing timelines, and next steps.
6. Share terms and collect funds.
Your legal counsel will support this step. Use streamlined tools like AngelList’s RUV, Carta, or Asoka.App to handle documentation and transfers with minimal friction.
7. Stay connected.
Getting people on your cap table is just the beginning. Keep them close with regular updates, tailored asks, and ongoing engagement. Your investors are more likely to add value when you give them clear ways to plug in.
We built Asoka.App to make this entire process smoother — from curating your target investor list and managing allocations, to sending SAFEs and activating your supporters post-close.
Running a round? Building your investor community?
We’re here to help — and it’s free to start.
👉 Visit Asoka.App to learn more.
Check out the book on GOOGLE PLAY here
Check out the book on AMAZON here
0 Comments