Equity is a founder’s sharpest tool — and often the most underutilized.
It can attract world-class talent, open doors through strategic allies, and fuel your next stage of growth. But too often, it’s given away without intent or left idle when it could be building momentum.
At Asoka.app, we’re on a mission to help founders turn equity into impact.
Rethinking the Role of Advisors
The old-school model of “startup advisors” is outdated. In the past, founders handed over chunks of equity (0.25–1%) to veteran operators for occasional advice. That made sense when resources were scarce. Today, founders are overwhelmed with access — from incubators to content libraries to toolkits.
Instead of oversized grants for casual guidance, modern founders are thinking smarter:
Why not turn advisors into contributors with defined roles and measurable value?
The best founders today are building wide, agile networks of equity-aligned advocates — dozens or even hundreds of micro-stakeholders who help with hiring, partnerships, and amplification. Think street teams, not boardrooms.
Asoka.app makes it easy to structure, manage, and activate this new breed of advisor.
Unlocking Alignment with Employees
Stock isn’t just a bonus — it’s a relationship builder. And there are two moments where it can transform how you build your team: onboarding and offboarding.
- Onboarding: Thinking of bringing someone on board? Offer a trial advisory role with a low-commitment equity vest. It builds trust and tests fit — for both sides — before you jump into employment.
- Offboarding: Great people who leave shouldn’t disappear. Keep high-performers connected as vested alumni advisors. It prevents brain drain and turns them into long-term ambassadors.
Making Every Investor Count
Raising capital isn’t just about the check. It’s about what comes after.
When trading equity for cash, founders should always ask:
- Am I getting a fair value?
- Will these investors help grow the business?
A flashy cap table means little if the investors stay silent. But the truth is, most investors want to help — they just don’t know how.
That’s where Asoka.app steps in.
We help founders move from vague offers to real engagement. Instead of chasing down your investors with scattered asks, our tools help you:
- Centralize your shareholder community
- Routinely share high-leverage updates
- Automate tailored requests for help (sales, hiring, intros)
- Manage lightweight equity agreements at scale
No more guesswork. No more “let me know how I can help.”
Just clarity, action, and momentum — powered by smart equity strategy.
Check out the book on GOOGLE PLAY here
Check out the book on AMAZON here
0 Comments